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BrewDog's 'Solid Gold' Beer Can Leaves Winner Brassed Off

29 June, 2021
Brewdog can

Photo by Brett Jordan on Unsplash

"The past 18 months have been tough for everyone. I myself was made redundant and had plenty of need of extra cash. I wanted to sell the can and contacted BrewDog for any certification they had. The certificate they sent said it was gold-plated but they promoted it as solid gold. When I contacted them they told me the 'solid gold' claim was an error. Despite this, the brewer said it stood by its valuation of the cans at £15,000 “based on multiple factors”.

The Advertising Standards Authority (ASA) told the BBC they are assessing the complaints about whether to take action.

The BrewDog company have had a high profile month, also courting controversy over claims by staff of a 'toxic' work culture.

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