We've heard of ice hotels and cocktail bars, but a supermarket made entirely of ice? That's the coolest use of frozen water we've seen in a long time.
Profi Romania is said to be the world's first ice supermarket. Located in Bucharest, the icy pop-up supermarket features shelves and walls sculptured from giant blocks of ice that hold produce, beverages and other regular items you'd find at a typical grocery store.
Customers can shop for groceries like they normally would - as long as they are bundled up and ready to face cool temperatures. The supermarket is kept below 5 degrees Celsius (41 degrees Fahrenheit) to prevent the ice from melting.
Curious visitors have until Christmas Eve to check out the frozen supermarket located at George Enescu Square.
S.Pellegrino and Food for Soul, the non-profit organisation founded by Lara Gilmore and chef Massimo Bottura, form a new global partnership to drive social and environmental change and promote a sustainable food culture.