The sweltering heat of Brazil is legendary and some World Cup fans have been having a tough time cooling off. Sure, beer helps but it doesn't stay cold for long. Enter ad agency F/Nazca Saatchi & Saatchi from Sao Paulo who developed an innovative approach.
The ad agency created the Skol Ice Pack, a portable frozen block of ice that keeps beer cool without freezing it. It splits in half and has a handle that makes transporting it easier.
As part of a publicity stunt, the ice packs were distributed to Russian tourists in Cuiabá, one the hottest cities in Brazil. It was a unique way for European World Cup fans to cool off and be reminded of the harsher climate back home.
Pretty cool, huh? It reminded us of the innovation and functionality behind other cool designs like this beer slushy maker. Check out the promotional spot for the Skol ice pack: