Madrid Fusion, the international gastronomy summit, has made American actor Robert De Niro an offer he can’t refuse. In return for helping to promote the event, organisers will provide De Niro with a once in a lifetime meal, cooked just for him by five of the world’s best chefs.
How do you get Robert De Niro to add his weight to your campaign? Especially if you have no budget? Well, Madrid Fusion has come up with something that may just be invaluable and that’s a bespoke tasting-menu prepared just for De Niro by five of the world’s best chefs – Mauro Colagreco, José Andrés, Joan Roca, Quique Dacosta and Martín Berasategui.
Madrid Fusion makes a welcome return to the Spanish capital this year, from 31 May to 2 June, and after a year of restaurant lockdowns, the cupboard was bare when it came to the advertising budget. However, not to be deterred, organisers have put together a cheeky and very well-executed video that might just lure one of the biggest stars on the planet to get involved in promoting the event.
As co-owner of the Tribeca Grill in Manhattan, Robert De Niro is a well-known gourmand and restaurateur. The actor will understand more than most about the difficulties endured by the restaurant industry in the last fifteen months.
No doubt, the Oscar-winner is constantly inundated with offers to appear in campaigns, and as one of the greatest actors of all time, he commands a hefty fee. Madrid Fusion has no budget, so organisers are appealing to De Niro’s taste for fine dining and offering him a menu that is ‘invaluable’.
Released in Spanish and English, this video is a clever way to draw attention to the event in Madrid, but you can’t help thinking that this offer to might just be too good to turn down. What do you think, can we get Robert De Niro to say yes?