This whimsical video will make you rush to buy chef Daniel Humm's new cookbook I Love New York: Ingredients and Recipes, which he co-wrote with business partner Will Guidara.
The playful animated video shows the journey of farm vegetables to the Big Apple via taxi cabs, which ties in to Humm and Guidara's farm-to-table cooking philosophy.
The dynamic duo run New York's famed Eleven Madison Park restaurant, which ranks 10th on the World's 50 Best Restaurants list, which is sponsored by S.Pellegrino and Acqua Panna.
Eleven Madison Park has three Michelin stars and is well known for its creative, fresh and innovative cuisine. You'll find many of the restaurant's recipes in I Love New York.
Next Monday, Humm and Guidara will be in Chicago for a cookbook release party hosted by The Aviary. Diners will be treated to food from the cookbook, Aviary cocktails and Brooklyn Brewery beers.