The playful animated video shows the journey of farm vegetables to the Big Apple via taxi cabs, which ties in to Humm and Guidara's farm-to-table cooking philosophy.
Eleven Madison Park has three Michelin stars and is well known for its creative, fresh and innovative cuisine. You'll find many of the restaurant's recipes in I Love New York.
Next Monday, Humm and Guidara will be in Chicago for a cookbook release party hosted by The Aviary. Diners will be treated to food from the cookbook, Aviary cocktails and Brooklyn Brewery beers.