It seems to be the new a new and welcomes approach by those working in the restaurant industry to reply directly and sometimes very strongly to negative reviews received online and the latest to step into ring is the Michelin starred Purnell’s in Birmingham, England.
After receiving a long and almost entirely negative review from a customer who said that service and portion sizes just weren’t up to standard, the restaurant’s manager decided to fire back.
First up - let’s take a look at the review:
And - here’s the word for word reply offered by the restaurant who seem to have decided to fight fire with fire after being threatened with bad social media reviews.
Here's the full response:
“Michlen or Michelin”
Message to the author - Thank you very much for ensuing your threat of going to social media following our telephone and email conversations. Having spoken to this “reviewer” over the telephone on Tuesday night, we were shocked to hear that her and her party had a bad experience. We were not made aware of any issues during their dining experience. We would like to address a few things about this report;
• We DID NOT charge extra for the monkfish as she has claimed. We have a copy of the receipt and there is no record of this.
• We were not informed prior to their visit that a member of the party was pregnant, so as a restaurant on a busy Saturday night we had to adjust and create a new menu for a guest that could have affected our service for the whole evening.
• Had this guest stated she was not happy with the daube of beef we would have done something else or offered an alternative. It clearly seems this reviewer does not like the fact we want to rectify an issue she has brought up but is not willing to accept anything from us.
• If all 4 diners were embarrassed and it was in fact the worst food, I am embarrassed for them not having enough courage to express themselves on the evening. These are 4 adults all upset by their dining experience who ate all 6 courses without once alerting us to the fact that they were not enjoying it.
• Having dined in several Michelin star restaurants I am amazed this was her first review! I worry for all the other establishments she is going to! She is clearly self-conscious and defensive and happy to slander an establishment.
• The 12.5% service charge that was and is added to the bills is discretionary and can always be removed. And why should you feel embarrassed to ask for it to be removed? If I am asked to pay for something that I feel I have not received I would refuse! The service charge was £41.30 (and has now been refunded).
• The gentleman that paid the bill quietly organised it at the bar away from the table. This was a perfect opportunity for the service charge to be questioned, for him to let us know how very terrible the evening had been.
There were no guests within earshot so there would have been no reason for any embarrassment. However, when asked how the meal was he responded positively.
The gift voucher was not presented at the time of the payment, yet we kindly obliged to take it off the bill and collect the voucher at a later stage. This was arranged with the gentleman and was handled very discreetly as requested. There was no fuss what so ever.
We wrote an email to acknowledge the feedback following the telephone call. We offered the party a complimentary meal and a full refund of the service charge.
This was declined and the lady stated that she would use this site as a tool for being detrimental to our business and 30 members of staff. Not to mention a dedicated and passionate Chef/patron who has helped develop the culinary dining scene for the people of Birmingham.
They are clearly not willing to compromise with us, which shows how social media has changed the way a restaurant has to operate and how guests’ can influence and affect the organisation.
Should any person reading this report or any other establishment find it useful, please do not visit the restaurant.
In regards to Masterchef, Glynn is well celebrated and well received in the public scene. Perhaps this reviewer would have more satisfaction from watching Man versus Food.
We want guests to enjoy their experience here at Purnell’s, and if we don’t meet their expectations then we apologise. Food is subjective, we are not right or wrong, but this is our belief and ethos.
Everyone has their own right and opinion and we fully understand that we may not be to everybody’s taste. When this is the case, feedback is welcomed and used constructively. When feedback is false and littered with lies it is not welcomed and as an independent restaurant we will fiercely dispute any attempts to blacken our name. This review is not based on fact and we have tried to contact the author to discuss and settle this and strangely she has not taken our calls.