Viral food videos are everywhere online but it's rare we come across one that captures our attention as much as this one created by the cookie company Oreos.
They have spent a day with the physicist David Neevel who has gone to great lengths to develop and engineer a machine that can remove the cream from his cookies.
It's a brilliantly shot and scripted video and the finished contraption is amazing - watch as electronic arms place the cookie in place, an axe drops to split it before the final remnants of cream are sanded of the top of the cookie.
Now a three-Michelin-star restaurant, Noma has changed, but not necessarily on the plate. According to Kenneth Foong, it's all about the way the team works, which is closer to a tech company than a traditional restaurant. Read our exclusive interview with Noma's head chef.