The Aviary Cocktail Book promises to change the game in the world of cocktail publishing, first by self-funding, and second by created a big, glossy, beautiful book that will compare to some the great cookbooks of the time.
In another interesting move, Achatz and his business partner Nick Kokonas will team up with husband and wife artist duo Allen and Sarah Hemberger to make the book. Achatz and Kokonas originally came into contact with the Hembergers when they decided to make their own book documenting Allen’s efforts to work his way through all the recipes in the Alinea cookbook. Now they’re working together to build what looks to be a truly extensive cocktail book.
“Cocktail books usually fall into a very narrow category in terms of style and design: "The Gentleman’s Guide to Cocktails". The small, black book. Few pictures, if any. Kitschy illustrations, and recipes that are portioned for a single drink,” reads the Kickstarter page which has already received over $200,000 in donations.
By circumnavigating the usual channels of publishing a book, the team say they will be able to focus more energy and resources into photography, design, layout and overall printing quality.
For anyone interesting in backing, there’s still 16 days left and some pretty exciting packages. The top one, priced at $5,000, offers a private underground speakeasy experience for you and up to five friends. Another, priced at $2,500, offers up the chance to spend a day learning to make cocktails with Micah Melton from The Aviary.