Conceived and executed by JWT, a London-based agency, the new ad campaign of a famous British cake brand (Mr Kipling) is a funny homage to the upcoming Queen's Diamond Jubilee celebrations: fron the Queen’s Guard standing at attention by some unwrapped pastries, to a colorful box used as a building, to the royal street parties in London the images are filled with fantasy and the campaign centers around dioramas of little figurines.
Creatives Mark Campion and Adam Collins were joined by photographer Johanna Parkin and creative director Russell Ramsey to put together this cheerful ad campaign. It was retouched by John Proudfoot and Stuart Westcott.
Rather than just being faux-meat, Mamu is different. It's a mushroom-based meat alternative that's getting its launch in restaurants so that chefs can test its versatility. Flora Tsapovsky investigates.