Conceived and executed by JWT, a London-based agency, the new ad campaign of a famous British cake brand (Mr Kipling) is a funny homage to the upcoming Queen's Diamond Jubilee celebrations: fron the Queen’s Guard standing at attention by some unwrapped pastries, to a colorful box used as a building, to the royal street parties in London the images are filled with fantasy and the campaign centers around dioramas of little figurines.
Creatives Mark Campion and Adam Collins were joined by photographer Johanna Parkin and creative director Russell Ramsey to put together this cheerful ad campaign. It was retouched by John Proudfoot and Stuart Westcott.
These are tough times for chefs and restaurant professionals around the world, but there has never been a better time to seek advice and help around a number of topics affecting hospitality workers. Here's a round-up of some of the most useful resources for chefs.
Can chocolate go off or go bad? And what do the white bits on old chocolate mean? Here's all you need to know about chocolate expiry dates and whether it's safe to eat chocolate past it's printed date.