It was a clever stunt in 2007 that brought the French dairy brand to the world’s attention: Michel et Augustin call their drinkable yogurt vache à boire, or drinkable cow. And they even managed to place it on Bill Gates’ table in front of the TV cameras, when the Microsoft founder attended the Entrepreneurs Congress in Paris in 2007.
All that was needed for this small miracle to take place was a little imagination and courage on the behalf of one of the company’s employees, Christopher, who strode into the Congress building pretending to be a member of the catering company and delivered a few (unrequested) boxes of Michel et Augustin drinkable yogurt for the conference attendees.
The “Bill Gates testimonial” was one of the company’s most successful publicity stunts: their brand appeared on national television at a time when it was mostly unknown. To add a finishing touch, the two “troublemakers” posted the video of the stunt on their website, complete with a “100% fake” French dubbing of Gates’ speech: you can watch the father of Windows praise lavishly the Michel et Augustinvache à boire in the language of Victor Hugo here.
The ideal English muffins are lightly toasted. You can just slice them in half and put them in the toaster, but we prefer the oven-toasting technique. You can also learn how to make English muffins at home before putting them in the oven by following our simple recipe.
These light, flaky and melt-in-your-mouth pain aux raisins are a delight of French patisserie and are great for a breakfast treat, or any time. Make your own pain aux raisins with this easy-to-follow recipe.
Geranium's Rasmus Kofoed has decided to stop serving meat at the restaurant currently ranked number two on the World's 50 Best Restaurants list. But the Danish chef isn't yet willing to go purely plant-based.