Forever the kings of marketing, Guinness have launched a submarine bar to mark their 250th anniversary. It's not the bar part that's exciting but the fact that Guinness have created the bar in a submarine.
It took its maiden voyage recently in Sweden and as you can see from the interior, looks more like a bar from the future than a vintage Guinness submarine. It's only small at 11 square metres but looks surprisingly comfortable from the pictures.
Designed by the team at Jump Studios it has reinforced with glass and plastic the interior was designed to make people feel like they were in a flowing experience - may even a bubble flowing around in a creamy head of Guinness.
Unfortunately there's no talk of the sub making it's way around the world and only competition winners are currently allowed to take a deep sea voyage...