Band Plays Song as They Get Progressively Drunker

In what has to be one of the most well planned out alcohol fuelled marketing campaigns we've heard of from the London Band The Moones.

Created a special YouTube video the band are allowing fans to watch them perform a song as they get progressively drunker.

The song begins at a 0 beer count with the band in full swing and playing nice and tight. It slowly gets worse from here with the band supping cans at 20, 40, 60 and finally 80 beers between just five.

Users can flick between each set to see how different the band performs depending on their inebriation.

It's an interesting concept and one that's sure to attract a lot of attention - but we do wonder if performing any musical instrument at a level of 80 beers really does give the band 'More Energy' as the title of their now viral song suggests.