Struggling to keep your carnivorous cravings in check post-Veganuary, the smell of sizzling bacon make you break your meat-free promises and shun your plant-based ideals?
Then, it's time to stick on a “scratch and sniff bacon patch”.
Yes, that’s right bacon addicts. Help is at hand in an extraordinary new way.
Think, nicotine patches for smokers, only bacon-infused, designed to help combat meat cravings. It's as simple as slapping one of the special plasters onto your arm, giving it a scratch and sniffing it anytime you get a meat craving in order to curb your appetite.
This might sound all sound far fetched, but it is rooted in credible science, having been devised by Professor Charles Spence from the University of Oxford, in collaboration with Strong Roots, an Irish vegetarian frozen food brand.
The professor of experimental psychology is something of a leading authority on the principles of gastrophysics and multisensory dining, and has worked in a multitude of arenas from aeroplane dining to fine dining and working with the likes of chef Heston Blumenthal.
“Our sense of smell is strongly connected to our ability to taste therefore experiencing food-related cues such as smelling a bacon aroma, can lead us to imagine the act of eating that food,” Spence told The Telegraph: “Imagine eating enough bacon and you might find yourself sated, " he adds.
They’ve enlisted the help of the UK’s former love island contestant and boxer “Tommy Fury” to front the campaign, pictured below sporting the patch.
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We know cutting down your meat consumption is hard. But cutting it out altogether? That’s seriously hard – in fact, 56% of people who have tried have failed in the first four to five weeks. So, to help you get through these tough last weeks of January, we’ve created the world’s first scratch and sniff meat patch. Just stick it on your arm and give it a rub to release a sizzlingly delicious bacon aroma any time you’re feeling in need of a meat-hit. Don’t just take our word for it - @tommytntfury’s a fan too 💪 Our ➕ Veganuary Response Vehicle 🚑 will be touring the country for three weeks across 7 cities with all the Strong Roots products you need to beat the Veganuary slump, including a limited number of these little meat patch heroes. Check out our Stories to find out where the ➕ VRV 🚑 will be popping up next! #STRONGROOTS #YourPlantBasedFriend #MeatPatch #Veganuary
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The patches are currently on user trials in city's up and down the UK, before being available commercially.
So watch this space! Will bacon patches be enough to make you take meat off your menu?!