The satirical advert starts off calmly: it's morning on a sunny hillock and a young couple are enjoying their first coffee of the day. But then, Roger appears. Roger is here to remind us of the truth about coffee: the fact that caffeine's a perfectly legal and unregulated psychoactive drug, the ludicrousness of certain over–priced and over–familiar coffee chains, whether ‘fair trade’ actually means anything at all, and the clincher: we are all addicts.
There’s a lot of interesting information in the video, which is very funny, if uncomfortable viewing in parts. Will it put us off our daily fix? Unlikely. We are addicts after all.
Francesco Martucci from I Masanielli in the Campania region of Italy has been named the best pizzaiolo in the world for a third year running. See the full list as well as all the international winners.