Order the Food from Your Favourite Cooking Show While You Watch
23 August, 2016
There’s nothing like watching a good cooking show to work up an appetite. Now, viewers in Japan can order the mouth–watering food on their screens with the click of a button through Amazon – a whole new way to buy food online.
Amazon is launching the service in the autumn in collaboration with Japanese entertainment company Yoshimoto Kogyo, Time reports. Viewers of a new cooking show on the Amazon Prime Video streaming channel will be able to buy a selection of the food featured through a one click ordering service.
The shows will promote local Japanese cuisine and will feature well–known Japanese celebrities. Four videos of around 40 minutes each are planned. The service will only be available in Japan initially, but Amazon is sure to try and roll it out if it’s a success. This very much has the feel of a test run – perhaps the way we buy food online could change entirely?
It’s an intriguing idea of course and highly convenient, but there is the danger that we could see television shows increasingly turning into infomercials should this kind of online food shopping catch on. Let us know what you think in the comments below or over on our Facebook page.
Dal is one of those recipes that goes all the way back to the Indus Valley Civilisation. Unlike dishes such as biryani, brought to India by the Moghuls, it is one of those foods that has always been there. It is therefore a building block of Indian culture.