Chef Massimo Bottura is to open a new restaurant in Florence, Italy it's being reported, in collaboration with the Italian fashion brand Gucci.
According to Vogue, the restaurant will be housed in the Gucci Museum, to be renamed Gucci Garden, in the Palazzo della Mercanzia. Currently undergoing renovations, the Gucci Garden will reopen during the annual Pitti Uomo men's fashion event in January 2018, as will the restaurant.
The project is top secret at the moment and details are scarce, but Bottura has collaborated with Gucci before, on a video series called The Peformers, with GQ.
The new restaurant is yet another project for the chef that never sleeps: he recently announced that his Food for Soul non-profit, which turns food waste into gourmet meals for the needy, would be coming to the US, and he has just released a new book entitled Bread is Gold, which features over 150 food waste recipes from himself and his chef friends.
Watch the trailer for Theater of Life, the film documenting Bottura's very first soup kitchen project during the Milan Expo in 2015, below.