Spanish celebrity chef José Andrés has announced plans to expand his culinary empire to the fast food world.
Andrés, who owns a slew of upscale restaurants across the United States and Puerto Rico, told Vanity Fair he plans to dip into fast-food territory in the next year and a half or so.
"I believe there’s an opportunity for chefs to have more of a say in how we’re going to feed the vast majority of this planet. You achieve that through the fast-food restaurants. I guarantee you that in the next 10 to 20 years we are going to see more and more fast-food restaurants lead by chefs," he said.
When asked why he's interested in fast-food in general, Andrés cited Chipotle's Steve Ells and celebrity chef Bobbly Flay as pioneers in the field. "Who do you prefer, a clown organizing your menu—with all due respect to Mr. McDonald—or a chef? I do believe it’s a very simple answer."
It remains to be seen whether Andrés will collaborate with a fast-food giant or establish his own chain of restaurants. Stay tuned for more as the story develops.
MORE: The José Andrés Product Line
Via Grub Street