A Jamie Oliver Sandwich for £1.95

The UK TV chef Jamie Oliver is launching a line of sandwiches for the retailer Boots, the Telegraph reports.

Called Jamie Does Lunch, the line is a deli inspired lunch time offering that includes sandwiches, wraps, salads and Muffulettas - an Italian inspired sandwich.

The range will start at £1.95 as Boots try to harness Oliver's name and cash in on the growing lunch market throughout the UK.

Earlier this month the retailer White Rose announced its new line of ready meals from Heston Blumenthal for under a five pounds.

The Jamie Does Lunch is available in Boots stores now.