Breakfast? It’s the coolest meal of the day. Plus, you don’t necessarily have to eat it in the morning. In London breakfast is an institution similar to monarchy, and its shapes and tastes revolutionize quite often. From the “Artisan Toast Trend” serving homemade bread in San Francisco to sashimi at the Noodle Café in Soho, menus change according to trends and palates. Great Britain celebrated the Farmhouse Breakfast Week to give an incentive for a healthy breakfast at the end of January. Forty seven percent of Great Britain’s population doesn’t eat breakfast regularly during the week. No more breakfast? No, it just comes up a little later in the day. It becomes a Business brunch or you eat it at night before going out. It can even end your day before you go to bed. If you stayed up very late, it might even make sense to cook some eggs after 24 hours.
It’s not just a British habit. From Austria to Spain, there are more and more breakfast places even outside the Old Continent. Forty six percent of American consumers want to be able to have breakfast all day: it’s what emerges from the Consumer Breakfast Trend Report by Technomic, specialized in researching the food industry. It concludes by saying: breakfast should be served extensively in order to cash in on the money. The economical crisis has something to do with this. There is a need for cheaper and comforting food: what’s better than a good old breakfast? Many up-scale New York restaurants are serving brunch, especially in the South. Women are usually more interested, but lately men between the ages of 21-34 are showing an interest. From Los Angeles to Chicago to Maryville, the “boozy brunch” is egges and bacon accompanied by a cocktail. Consumers don’t really like to explore when it comes to breakfast – the English tradition of the Victorian era is at the top – but now with the fact that you can eat it at different times, people start exploring new flavors, something that can be confirmed by Chefs and restaurant owners who serve breakfast round the clock. Take a look at the brinner: it’s breakfast after 8 pm. It started in Australia and has been around at Bill’s for 10 years.
It’s getting great interest in Japan, Tel Aviv’s restaurant chain Benedict, 50s style restaurants, breakfast from around the world non-stop. Fast-food chains are catching up, apparently McDonald’s will start serving breakfast at all hours. It’s become addictive, and if you can bite on it you can always try wearing a Tiny Hands bijoux, not only for their shape, but also because of their fragrance: a pancake pendant, or wafer or fries pendant giving out the delicious aroma all day.
From 28-30 October, join Fine Dining Lovers for a celebration of young culinary talent, when 12 global finalists will battle it out in Milan for the title of best young chef in the world - plus, join our first edition of Brain Food forum. See what's on.
Fine Dining Lovers teams up with the Culinary Institute of America, James Beard Foundation and Black Food Folks on the Better Business project to build stronger, more sustainable business practices for the industry.