It seems the future of advertising has already arrived in a number of U.S stores with the launch of a set of holographic advertisements from the food manufacturer Mondelez.
They’re part of a campaign called “Pass the Love” which focuses on the theme of football. People in grocery stores like K-Mart or Price Chopper could see the ads which display as footballs spinning out of the isles.
It’s a new bid from advertisers to catch our dwindling attention span and uses technology that has already been employed a number of times the music industry.
NFTs have taken the digital realm by storm, with many of the crypto-assets being sold for astronomical fees. But how can restaurants and food professionals explore the possibilities of this new technology? FDL takes a look.