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The ROW

How ROW DTLA Became L.A.’s Quiet Culinary Powerhouse

13 Minute read

Smorgasburg Sundays: Incubating L.A.’s Next Great Chefs

On Sundays, the complex transforms into a vibrant stage for Smorgasburg, the outdoor food market that has launched countless pop-ups into brick-and-mortar stardom—from Broad Street Oyster Company to Moo’s Craft Barbecue. With vendors from across Los Angeles, it’s become a proving ground for the city’s next great culinary names.

Led by general manager and local food writer Zach Brooks, Smorgasburg’s nearly nine-year run at ROW DTLA has launched some of the city’s most beloved food names—thanks to Brooks’s sharp curation and knack for spotting talent poised for a bigger stage. It’s become a vital artery in L.A.’s dining scene, feeding the city’s appetite for discovery.

“I’m extremely proud of how many great concepts have gotten their start at Smorgasburg over the years,” says Brooks. “Mid East Tacos (the offshoot of Mini Kebab), Tacos 1986, Bridgetown Roti, Evil Cooks, Little Fish, Holy Basil, and Love Hour all launched here. And folks like Bub and Grandma’s, Nicole Rucker, and Maury’s Bagels were part of Smorgasburg early on—long before they became household names in L.A.”

What first drew Brooks to this corner of downtown—aside from the two hours of free parking—was its remarkable history. “The space where we set up is a 100-year-old produce market that still operates Monday through Saturday,” he says. “You can feel the history in all the buildings, some of which date back decades and once served as cornerstones of local manufacturing.”

Still, Brooks acknowledges the challenges of the location. “The biggest downside of the location is more to do with Downtown, which has struggled to keep pace with the expectations that many developers and civic leaders had for it over the past 10–15 years,” he explains. “The pandemic was a huge setback for the entire city, but maybe nowhere more than DTLA. The good news for us is that Smorgasburg has always been a destination, able to attract lots of people to areas they may not have otherwise gone, rather than an amenity that relies on the neighborhood to supply the people.”

With Weiser Family Farms—one of California’s most respected organic growers—set to join ROW DTLA in a new market setting, there’s never been a better reason to visit this quietly essential dining destination and see it for yourself.

Smorgasburg

Smorgasburg at The ROW

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