A new initiative will encourage thousands of millennials to become “real food entrepreneurs” by training them to grow and sell fresh food all year round, its founders hope.
Square Roots is an “urban farming accelerator” that will offer people the chance to grow their own food in climate–controlled, vertical hydroponic farms housed in shipping containers. Each 320–square-foot container will have a yield equivalent to two acres of farmland they say.
Co–founder Kimbal Musk of The Kitchen restaurant chain and brother of tech billionaire Elon is, along with co-founder Tobias Peggs, on a mission to be part of a real food revolution.
“Sadly, many people in our biggest cities are at the mercy of industrial food, “ he says in a statement. “The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it ... people want real, local food.”
Up to 100 farms
The first ‘urban campus’ will open in the autumn in Brooklyn, New York City – Square Roots is currently in the process of selecting 10 founding entrepreneurs. According to Musk, in the future, each campus could contain anything from 10 to 100 vertical farms.
Staff shortages are hitting the hospitality sector hard, prompting some restaurants to look outside the industry to train those without restaurant experience for life in the kitchen. Andrew Friedman finds out more.