Believe it or not, sushi cologne is real. It is part of the Demeter Fragrance Library, which sells other unique fragances like Dirt and Funeral Home. Contrary to what you might expect, the fragance won't make you smell fishy at all.
So what does sushi cologne smell like? We thought we'd let the company tell you in their own words: ''Demeter's Sushi is the fresh scent of just cooked sticky rice and straight from the seaside seaweed, laced with hints of ginger and lemon essences. Simply delectable...''
The only remaining question is: if it smelled like fish, would you wear it?
Now a three-Michelin-star restaurant, Noma has changed, but not necessarily on the plate. According to Kenneth Foong, it's all about the way the team works, which is closer to a tech company than a traditional restaurant. Read our exclusive interview with Noma's head chef.