"It means luxury comes from within. You don’t need to put ten tons of caviar, foie gras or wagyu beef or whatever things are expensive to tell people that it’s a great restaurant, a luxurious restaurant, does that make sense?"
We're on the phone to Dominique Crenn, and she's walking her dog while explaining her new concept of "smart luxury". It's the first time she's been out since having re-constructive breast surgery a few days ago, yet with characteristic determination, she's already making her vision of a simpler, healthier and smarter future of food happen.
"It’s been a silver-lining through the cancer and the pandemic," she says. Pressing the pause button has quite literally given her clarity about the choices she wants to commit to in her restaurants, and the choices she encourages consumers to make when dining out. "It’s good to have a global voice with chefs all over the globe and for everyone to re-think about what really matters. Sustainability, climate change, farmers, the community."
Watch the Food Meets Hope by S.Pellegrino live-stream here: