They say that beauty lies in the eye of the beholder, but when it comes to fruit and vegetables judged too imperfect to sell, they don't always get the chance to be seen, let alone snapped up.
That's where theUglyFruitandVeg Campaign steps in with their Instagramaccount giving a viewing platform to unusual or wonky looking fruit or vegetables. Over 19,000 followers are encouraged to embrace unique fruit and veg by taking snap shots, or in the site's words, to 'celebrate ugliness'.
The tongue in cheek approach includes photos of misshapen fruit and vegetables, from canoodling carrots to sea lion sweet potatoes, whilst reminding us that a staggering 20-40% of food is wasted around the world, much of which is 'imperfect' fruit and veg rejected by supermarkets.
It's an interesting view and reminds us that perhaps we need to change the way we look at vegetables, celebrating natural variety rather than a one size fits all approach.
Francesco Martucci from I Masanielli in the Campania region of Italy has been named the best pizzaiolo in the world for a third year running. See the full list as well as all the international winners.