Inspired by the millions of food images posted on social media everyday Joseph Maida is the (American and Italian, born Philadelphia, Pennsylvania) artist based in New York City that has got to work on food in a pop art style.
“Pop art engages with the culture directly at the moment it’s being made,” says Maida. “It does so in a way that is seductive and evokes desire. But it also has an underlying criticality to it” he told TIME.
His started his Things are Queer project a couple of years ago on his Instagram account inspired by pop art humor and Japanese kawaii.
Maida’s work has been exhibited in New York at venues including the Bronx Museum of Art, the Queens Museum of Art amongst others as well as internationally.
NFTs have taken the digital realm by storm, with many of the crypto-assets being sold for astronomical fees. But how can restaurants and food professionals explore the possibilities of this new technology? FDL takes a look.