Millennials are a force to be reckoned with when it comes to food. Skeptical? Take a look at this insightful infographic from Fullscreen, which offers a glimpse at the consumption habits of Millennials.
The visual guide is based on new research by Google which reveals a few notable trends. For starters, Millennials are responsible for a 280% growth in food channel subscriptions on YouTube. Not only that but social engagement on the site rose 118% on food channels, and viewership increased 59%, suggesting an audience focused on entertainment and finding inspiration.
Another incredible fact is that Millennials watch 30% more food content on YouTube than any other demographic. Mind blowing, eh?
Take a look below to see how Millennials are changing the food game (click to enlarge):