Swedish band Shout Out Louds has taken cool to a whole new level. The band is promoting its latest single Blue Ice with a record that is literally made of ice and can be played on a regular turntable.
Their off-the-wall idea involved sending specialized kits to a select amount of media. Each kit included an ice mold and a bottle of distilled water so listeners could make the album themselves. The record required about six hours in the freezer before it could be played.
The only downside? The sound quality is about 30 percent of the original. Check out the video and images below to see this icy record in action.
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