A former award-winning commercial art director, he turned to photography after discovering Instagram and experimenting with colors. Using a method that involves editing not just color but content, he now he attributes his success to his distinctive of candy-colored negative space, offbeat and Americana subjects: bar and restaurant signs, landscapes, veggies. And candies, of course: he came into his trademark style, #candyminimal, almost by accident, as a way to differentiate his work from other minimalist photographers. “I changed the colors of my backgrounds (usually the sky) to anything but the actual color of the sky," he revealed in an interview. "That was the beginning of my style. Over time, I started crushing on a few colors I was using (aqua blue, hot pink, mint green, neon yellow and orange, light purple) and those became the basis for my current electric-pastel color palette which gives my work its recognizability.”
Here is a selection of his work you can see on Matt Crump's Instagram account.
Geranium's Rasmus Kofoed has decided to stop serving meat at the restaurant currently ranked number two on the World's 50 Best Restaurants list. But the Danish chef isn't yet willing to go purely plant-based.