Chicago-based design studio ODL (Object Design League) has created a meat-themed installation of their 'Balloon Factory', with balloons that take the form of sausages and steak cuts.
Balloon Factory was invited by Sight Unseen to design a window installation for Japan Premium Beef as part of the NoHo Design District, a recurring gathering of off-site design events during the annual International Contemporary Furniture Fair in New York each year. The Balloon Factory project started as a performance, but it has persisted as a factory.
For Japan Premium Beef storefront a selection of uninflated balloons (shaped like sausages and different cuts of steak: porterhouse, flank, filet mignon, and T-bone) were displayed on butcher trays, framed by an installation of hanging sausage balloon links. This iteration extends the original Balloon Factory project and carries a strong reference to the intricate fake food prevalent in restaurant windows in Japan.
A limited edition run of 40 meat balloons are available for sale at the ODL web shop.
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