Beer is a great invention in and of itself so it's hard to imagine how it can get any better. Thus, we were astonished when the folks at Spanish agency Txaber upped the ante with creative packaging pairing beer with its corresponding Pantone color.
It's a stunning look that gives away the content in each can or bottle. For instance, golden ales are represented as reddish hue called 1595 C paints while stouts are a brownish 4975 C.
Discover Fine Dining Lovers' exclusive Why Waste? video series, featuring Massimo Bottura and his team of chefs, as they teach us how to repurpose leftovers and trimmings in delicious and imaginative ways, from vegetables to dairy. Take a look