Jamie Oliver has called on the British public to gather outside 10 Downing Street armed with bowls of Eton mess dessert, in a protest over the government's U-turn on its strategy to reduce childhood obesity.
In a video uploaded to Instagram, the UK celebrity chef and healthy-eating campaigner told Prime Minister Boris Johnson: "What I'd like to say to you is you've got 36 hours to go back on your U-turn on your own law that your government put in place."
His activism comes after the government scrapped their plans for buy-one-get-one-free deals for junk food products at supermarkets, and delayed bans on junk food TV adverts before 9pm.
If Johnson refuses to backtrack on key parts of his childhood obesity strategy within the given time frame, Oliver has called upon parents, teachers, chefs, campaigners, cleaners and more, to show solidarity for the cause by each holding up an Eton mess at the prime minister's residence at 12:30 on Friday 20 May.
"I'd love you to make your Eton mess," he appealed to the public. "Bring it here in an orderly way for 15 minutes of fun, no mess, no shouting, just positivity, to show support that he needs, and his government needs, to take the childhood obesity strategy seriously."
Why Eton mess? It's the dessert that was invented in the public school where Boris Johnson and other members of the British establishment were educated, as well as a political double entendre. "Eton mess symbolising the privilege and the mess that is our British government and its inability to do the right thing."
What is Eton mess?
Eton mess is a traditional British summertime dessert of gooey meringue, sweet strawberries and rich cream in a generous sticky mess.
Watch how it's made in the video recipe below:
