What does it take to achieve viral stardom in 2018? Seemingly, chopping herbs well is enough.
A video posted by Rebecca Castañeda, who’s family own the El Camino Mexican restaurant in Fullerton, California has racked up 4.6 million views at time of writing – and it shows just that.
First posted to Snapchat and then in longer form to Twitter, where it has been retweeted 85,000 times and liked 262,000 times, the video, filmed in the restaurant's kitchen, shows a chef called Rogelio finely chopping coriander (cilantro) and people are going crazy for it, calling it “mesmerising” and “so much better than Salt Bae,” 2017’s viral sensation.
So many people messaged me on Snapchat on how satisfying this video was. Twitter, I’m gifting you the video of Rogelio chopping cilantro. pic.twitter.com/tvY5m5ffU7
— Rebecca Castañeda (@atomic_era) January 4, 2018
Mesmerizing ... https://t.co/9WJTryUcVp
— Daniel Hernandez (@longdrivesouth) January 5, 2018
Not all humans wear capes .... now I want a taco with hella cilantro https://t.co/3mJJq1JHaG
— Durag Dynasty ? (@_ClayWavey) January 4, 2018
This is so much better than salt bae
— Jennifer Finley ? (@JigsawFirefly) January 5, 2018
Me: “I’ll watch like 30 seconds of this”
Two minutes and twenty seconds later....
“Mom! Come watch this video!” https://t.co/kySZLosbnR
— Noah (@nlewis48) January 4, 2018
Castañeda has even posted a follow-up now, which shows Rogelio putting the herbs into a pot – okay so the sequel doesn’t quite live up to the original, which we have to admit is hugely satisfying to watch.
The question is, is it more relaxing than this video of a Chinese street chef rolling out and cutting noodles, which has also racked up millions of views?
Expect to see plenty more of these kinds of videos going viral in 2018.
Top image: By Thamizhpparithi Maari (Own work) [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons