What does it take to achieve viral stardom in 2018? Seemingly, chopping herbs well is enough.
A video posted by Rebecca Castañeda, who’s family own the El Camino Mexican restaurant in Fullerton, California has racked up 4.6 million views at time of writing – and it shows just that.
First posted to Snapchat and then in longer form to Twitter, where it has been retweeted 85,000 times and liked 262,000 times, the video, filmed in the restaurant's kitchen, shows a chef called Rogelio finely chopping coriander (cilantro) and people are going crazy for it, calling it “mesmerising” and “so much better than Salt Bae,” 2017’s viral sensation.
So many people messaged me on Snapchat on how satisfying this video was. Twitter, I’m gifting you the video of Rogelio chopping cilantro. pic.twitter.com/tvY5m5ffU7
Castañeda has even posted a follow-up now, which shows Rogelio putting the herbs into a pot – okay so the sequel doesn’t quite live up to the original, which we have to admit is hugely satisfying to watch.
From 28-30 October, join Fine Dining Lovers for a celebration of young culinary talent, when 12 global finalists will battle it out in Milan for the title of best young chef in the world - plus, join our first edition of Brain Food forum. See what's on.
Fine Dining Lovers teams up with the Culinary Institute of America, James Beard Foundation and Black Food Folks on the Better Business project to build stronger, more sustainable business practices for the industry.