A magnum of Château Avenue Foch 2017 that was put up for auction sold for a world record price of $2.5 million, making it the most expensive bubbly ever. The bottle, however, did not reach the astronomical price because of its rare vintage, but rather, because it comes with an NFT that gives the owner intellectual property rights to the Bored-Ape Mutant artwork on the bottle.
The Bored-Ape Mutant Champagne bottle
The project was created by British entrepreneur and luxury champagne connoisseur Shammi Shinh, who previously sold a bottle of champagne called Taste of Diamonds, which was bought by One Direction’s Liam Payne, who was only 19 years old at the time.
An NFT (non-fungible token) is a financial security consisting of digital data stored in a blockchain. For this one, Shinh partnered with The Bored Ape Yacht Club – a collection of 1,000 unique Bored Ape NFTs and 20,000 Mutant Ape digital collectables that live on the Ethereum blockchain and usually sell for around $200k each. It was first made available on OpenSea for 2500 ETH ($2.5m), but the sale was allegedly made in dollars rather than cryptocurrency.