While a landlocked Texas city might seem an unlikely spot for a New England-inspired seafood meal, Urban Seafood Company has established itself in Plano as a destination for that very thing. The restaurant brings a distinct coastal sensibility to its urban surroundings, built around the simple premise of fresh, high-quality fish and shellfish. This philosophy is clear at the bar, where a daily selection of East Coast oysters are shucked to order, and in the towering seafood platters piled high with clams, mussels, and snow crab legs.\nThe kitchen centers its cooking on a wood-fired grill that imparts a subtle smokiness to dishes like Texas Red Fish and North Atlantic Salmon. The culinary selection extends beyond grilled items to include coastal favorites that have become signatures. The kitchen has become known for a warm lobster roll served with drawn butter, a rich cioppino stew brimming with assorted shellfish in a tomato broth, and Nantucket seafood pasta. Classics like New England clam chowder and fried clams also make an appearance, further cementing the restaurant's seaside identity.\nThe space itself is designed to be bright and open, with large windows and an expansive patio that blends the indoor and outdoor areas. A large saltwater fish tank and nautical design touches reinforce the theme without becoming overwrought. An open kitchen provides a view of the action, adding a layer of energy to the room. Beyond the main dining room, there is also a small market where fresh fish and house-made sauces are available for purchase, allowing a taste of the Urban Seafood Company to be brought home.