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Texas-based photographer Matt Crump is the creator of the pop-art movement known as "candy-colored" minimalism, giving the world around him an unmistakable psychedelic twist now become his signature touch. Using Photoshop, he produces surreal compositions that made him very popular on Instagram, where his @mattcrump account is followed by more than 122,000 people. He's also been listed by the Time Magazine as one of the Instagram photographers to follow in all the 50 USA states.
A former award-winning commercial art director, he turned to photography after discovering Instagram and experimenting with colors. Using a method that involves editing not just color but content, he now he attributes his success to his distinctive of candy-colored negative space, offbeat and Americana subjects: bar and restaurant signs, landscapes, veggies. And candies, of course: he came into his trademark style, #candyminimal, almost by accident, as a way to differentiate his work from other minimalist photographers. “I changed the colors of my backgrounds (usually the sky) to anything but the actual color of the sky," he revealed in an interview. "That was the beginning of my style. Over time, I started crushing on a few colors I was using (aqua blue, hot pink, mint green, neon yellow and orange, light purple) and those became the basis for my current electric-pastel color palette which gives my work its recognizability.”
Here is a selection of his work you can see on Matt Crump's Instagram account.
Neon Rock Candy
Barton Springs Picnic
Guero's Taco Bar