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An interview with Rebecca Russo, art collector and President of the Videoinsight® Foundation, about A Glass Of Fruit, a video by Alejandro Almanza Pereda which we discovered during the last edition of Artissima in Turin.
As an art expert, which aspects do you find particularly interesting in this video featuring food?
This artwork is so attractive. It captures your body, your mind, your heart, your soul. It provokes you through powerful images, colors, music, fundamental meanings. It is fresh, represents life, transmits energy. It is a source of beauty. The video expresses primary, essential and universal needs. It contains symbols and metaphors. It stimulates narration and rewriting of life. It moves sensations, perceptions, emotions, desires and memories. It moves feelings. It warms and nurtures. It induces creativity, catharsis, fantasy and dream. It touches the unconscious. It takes you into the inner world: it penetrates the unconscious rapidly. The artwork is for everyone. It shows a real action and a unique performance within time and space. It is unsolved, elusive, mystery. It does not offer truths, but suggests paths of interpretation. It is so relaxing, meditative and poetic. It is relational. It causes projections and elaborations. It changes distances and points of view. It reduces resistances and defenses. It suspends between possibilities. It renews, regenerates, recharges and transmits vital determination.
In your opinion, what is the idea or the aim of this particular video, and why did he choose fruit and vegetables and kitchen items?
The video offers a slow time, an imaginary space, a hypnotic music and refreshing colors. It cleans, detoxifies, increases the lightness. It is analgesic. Fruits and vegetables belong to nature. We need nature because we are nature as well. Food and water are primary human needs. They are symbols of love and renaissance also. The relationship between eating and intimacy is strong. Water is symbol of rebirth, renaissance, resurgence. They stimulate a regression. We are born in water, we contain water inside our body. Water attracts us so much. Food is an issue strongly correlated with maternity.
What inspired you to add the video to your collection?
This artwork stimulates Videoinsight®: awareness, inner vision, intuition, solution, discovery that causes evolution and activation of resources. It promotes the wellbeing of body and psyche. It is a formidable chance to evolve. It is care. It brings progress and change. It transforms, moves, develops and gives lightness. Can you tell us something more about Alejandro Almanza Pereda’s work and the influence of food? Alejandro Almanza Pereda is a pure and inspired artist. His work is genial. It brings more life into life. Seeing life from a new point of view can give you new ideas, inspire you and make you shake off whatever is keeping you from feeling joy.