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Food is the New Fashion: a Look Ahead

Food is the New Fashion: a Look Ahead

Food and fashion: A look at the relationship between what we eat and what we wear as the worlds of food and fashion collide

By FDL on

Food is the new fashion: Martha Stewart predicted it just about a year ago, and the proof has already showed up on runways all over the world. And today fashion followers are keeping a close eye on Florence where Pitti Uomo is kicking off. As one of the most important international showcases for men’s fashion, there’s no better place to see whether the craze for food-inspired clothing and accessories is indeed the next big trend.

A special event at the 81st edition of Pitti Immagine is the “It’s graphic now!” contest, which features the works of 14 young graphic designers from around the world. Oh, and did you notice the food-inspired poster that one of the participants, Martin Nicolausson, created for the 2011 MTV European Music Awards? If you missed it, you’ll find it here.

Here at Fine Dining Lovers we’ve also been taking a closer look at the connection between food and fashion: almost a year after Martha’s famous article was published on the Huffington Post, designers and stylists have been transforming Stewart’s intuition into reality. For example,Dolce&Gabbana’s Spring-Summer 2012 collection presented during Milan's fashion week was a veritable tribute to Italian cuisine, with motifs like pasta, tomatoes and eggplant featured on clothing and earrings, as shown here in the gallery.

But we’re not the only ones with food and fashion on our minds. When the new magazine Garage, curated by the former editor of Pop magazine Dasha Zhukova (who’s also the companion of Roman Abramovich) made its debut during New York fashion week, it featured a photo shoot by Fulvio Bonavia, who created edible couture pieces like a lettuce gown by Alexander McQueen, a Moncler ski coat made from anchovies, a walnut dress inspired by Louis Vuitton and orange slices that pay tribute to Prada. And we spoke with the Italian photographer about the relationship between food and fashion: check out the whole interview and food-inspired photo gallery.

But it’s not just food writers, designers and photographers who are intrigued by the relationship between what we eat and how we dress. Executive chef Roland Trettl of the Michelin-starred Ikarus restaurant in Salzberg, has created a project whose idea is based around making entirely edible clothing and accessories: «Beauty and good eating are the same thing – explained the South Tyrolean chef in an exclusive interview with Fine Dining Lovers, which you can read here - People who take care in the way they dress usually eat well, too. It has to do with style and taste.» Trettl’s creations, which have been published in the book Fashion Food, will be shown at Berlin’s Communication Museum until January 29th

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