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S.Pellegrino Labels: History of an Icon

The iconic label with the red star and light blue background has adorned the finest tables for more than a century, but not everyone knows that there's an entire world behind it

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First registered S.Pellegrino label, 1906

First registered S.Pellegrino label, 1906

More than a century has gone by, but the symbols are the same ones we all know so well today: the red star, the blue writing, the light blue background. The characteristics of the water appear in four languages: an international slant that's characterized the brand since its origins. Photo courtesy Sanpellegrino
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