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How can a big food brand with numerous locations and hundreds of employees, connect with their customers on a genuine, human level?
We've all seen those desperate attempts from brands to connect with customers. Done bad and it comes across like your desperate aunt trying to be cool at a birthday party. Done well and it leaves a lasting impression.
But how can it be done well? This is the question posed by Jonathan Neman, Nicholas Jammet and Nathaniel Ru during their recent presentation at The Welcome Conference in New York.
The threesome – who founded Sweet Green, a healthy food chain with a focus on local and organic produce – speak about their unique approach to customer service.