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The Chemical Brothers hit it big with their Sammy The Salmon song and now the Norwegian Seafood Council is trying to get in on the act with their very own fishy dance.
The strange and weird videos are some sort of an attempt to encourage people to eat more fish. Cunning advertising that involves dressing adults, in this case the The Human Sushi group, as Sashimi, Maki and Nigiri before they go on to interpret the medium of sushi through dance.
Sound a bit crazy? It is, take a look.