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San Francisco based Lucia Litman, occasional photographer and food stylist, has been having fun documenting fresh food paired with Pantone swatches on her popular Instagram account.
Horrified by the lurid colours lurking in her processed breakfast cereal she was instead inspired to capture the natural diversity of colour present in nature on camera. A regular at her local farmer's market, she began to take delight in the colour variation at play, particularly in fruits and vegetables, and started matching them to Pantone cards.
“Food has always been what’s inspired me most in my life,” says Litman. “My grandparents grew up in farming families, and my favorite memories growing up are planting and harvesting vegetables in their backyard. I was always amazed by nature and the idea that a tiny seed could produce such bountiful and vibrant food … the colors and variety of food continue to amaze me” she explains to CivilEats.
Most of her colour matchings are of natural foods, but the occasional donut or sweet treat does seem to slip through, and who can blame her, as she does profess to eating the photographed food afterwards.
Take a look at some of Litman's work below and head by her Instagram site for more food fuelled pantone fun.