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All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. Instead of calling attention to that problem with a traditional ad campaign, German agency Scholz & Friends chose to solve the problem with a new product: fruit figures.
To make fruits as appealing as sweets we transformed boring fruits into funny motives that suit children. Just like an ordinary fruit salad they were sealed, put in a tray and sold. And to involve the kids, a contest was started. Kids designed their own fruit figures. The most popular one was added to the product range.