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What colour is your favourite cup of tea, and why?

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What colour is your favourite cup of tea, and why?

Matching your favourite cuppa to a pantone reference isn’t something that most of us would naturally get up to. But that’s exactly the concept the folks over at Pantone Color Institute have been brewing up with Canadian tea blender Tealeaves.

In a project designed to highlight the profound influence colour has on food and drink experiences the two companies have combined in a creative online exhibit entitled ‘palette for your palate’ marketing Tealeaves’ newly redesigned teabag collection.

The tea-infused creations are the impressive combined effort of over 30 world-renowned culinary, pastry and mixology artists. The result is a line of tea mixtures that match 10 Pantone colours. See some of results above and below. Are any of them are your cup of tea?

Find out more about the profound effect colour has on our choices:

via Fubiz, Business Wire

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