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It seems the age of the anti-review has arrived as more and more restaurant owners are making a name for themselves, not by garnering great reviews online but by responding with direct criticism to the negative ones.
We’ve had a number of examples in recent months of restaurant owners who have decided to throw ‘the customer is always right’ philosophy in the bin and tell customers exactly what they think of them on sites like Yelp and Trip Advisor.
The latest owner to step into the game is Waseem Ahmed who runs the Shimla Cottage Indian restaurant in Scotland.
Ahmed, who really doesn’t take any prisoners, has replied to a number of negative reviews online, not by explaining the situation, by offering to put wrongs right or by apologising, instead, by openly attacking customers, telling them to put a brown bag over their head, and by calling them 'faceless' reviewers.
After reading many of the reviews and responses, the main question for us seems to be, how does a restaurant survive with a 3-course lunch menu priced at just £3.50?
Below you can see some of the responses. Has this owner gone too far?