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We've seen gender specific drinks before at FDL HQ and now we've found a vodka that's created just for men.
The makers, Wieden & Kennedy, say it's actually just for manly men and hired the American artist Mort Künstler to create the campaign for the liquor company Brown-Forman.
Slogans such as 'Vodka for Man Throat' and 'Raft Rivers for Breakfast' coupled with images of manly men doing manly things give rise to the overall tag line 'Rise and Conquer'.
It's all a little john wayne tough and rough around the edges - let's hope that's not how the vodka tastes.