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The Mantry is a new online food delivery service aimed at men. Classed as the modern man's pantry it's a monthly food delivery service with a taste centered on, well, manly flavors.
Users pay $75 a month and for that they get a team of food hunters who scour America for artisan produce to include in each months basket.
Ingredients such a BBQ sauce handcrafted in the backwoods of Alabama and Bison Jerky from the foothills of Montana - if it's manly and has a strong back story it's in.
The food's delivered monthly in hand crafted wooden crates that are made in Brooklyn giving the whole affair a 'stranded on a dessert island' feel.