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S.Pellegrino will be Official Water partner of the Italy's Expo Milano 2015: announced today, the partnership will link the historic Italian brand and the Universal Exposition to be held next year in Milan. In addition to being the official event water, S.Pellegrino will be present in the Italian Pavilion with a booth dedicated to water, which will provide educational information and entertaining workshops.
Beginning January 2015, moreover, a 150 million copies of a special edition bottle of S.Pellegrino will be distributed in 80 countries: "We want to take full advantage of this opportunity," said Stefano Agostini, Chairman and CEO of Group Sanpellegrino, "to enhance the eyes of the world 'know-how' and our inimitable Italian food culture and taste. "
"We are proud that S.Pellegrino is a partner of Expo Milano 2015," said Giuseppe Sala, CEO of Expo 2015 SpA, "and one of the most popular and well-known Italian brands abroad." This important statement reflects how the Made in Italy brand contributes to the expo's theme of Feeding the Planet, Energy for Life. Expo 2015 will feature events dedicated to a healthy, sustainable and gourmand lifestyle while raising awareness of issues such as recycling, compost, responsible use of water resources and the importance of proper hydration.