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The manager and sommelier at Massimo Bottura's Osteria Francescana restaurant in Italy, Giuseppe Palmieri, said that coming fourth on The World's 50 Best Restaurants List in 2012 changed everything for the restaurant.
Speaking with Eater, Palmieri said: "I think the third Michelin star changed some things, but I think everything changed when Massimo got fourth of World's 50 Best Restaurants. I think that's the future, definitely.
"I think today what changes the manner of reservations is 50 Best. When you are between the 10 and the first, it's crazy how many very interesting young people come to visit you."
Palmieri also discussed the reservation system at the restaurant, how he feels about no shows - a growing problem in the industry and recalled some of the strange requests he's received from customers over the years.