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The family of Nelson Mandela has just debuted a new line of red, white and spakling wines at the 2013 South Beach Wine and Food Festival.
Called the House of Mandela, the brand is run by the daughter and granddaughter of the former South African president known for his anti-apartheid activism, according to the Huffington Post.
The screw-cap wines range from $12 to $50 per bottle and carry the company's bee-shaped logo which symbolizes humanity, compassion, sharing and ''one who is brave enough to challenge the status quo.''
''We are praising our ancestors...we are telling the story of our family and who we come from with these wines so it's only natural that we would use the name Mandela,'' said Tukwini Mandela, Mandela's grandaughter.
''The wine movement is growing. More and more peole are experimenting with wine beyond spirit drinks. And there's a large segment of the black community who is interested in wine now,'' she added.
The line of wines includes pinotage, a grape unique to South Africa. A portion of the proceeds will be donated to South African charities.
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Via Huffington Post